Executive Summary

WallyGump is a modular, self-hostable growth platform that lets brands, manufacturers, distributors, and affiliate publishers design, run, and audit revenue programs with end-to-end trust. It combines campaign orchestration, AI-assisted content creation, compliance & consent management, and closed-loop analytics into a cohesive system that can be embedded into existing websites, stacks, and workflows.

The problem

Most growth stacks are stitched from point tools: an affiliate link generator here, a CMS plug-in there, an analytics panel somewhere else, plus ad hoc scripts for tracking. The result is inconsistent quality, compliance risk, opaque attribution, and slow iteration. Teams struggle to ship changes confidently and prove that programs are ethical, accessible, and effective.

Our solution

WallyGump delivers a trust-first growth framework:

- Campaign & link lifecycle: define goals, budgets, targeting, and tracking; generate compliant affiliate links; manage variants and approvals.
- AI content & A/B: assist creators with ideas, drafts, variants, and accessibility checks; run experiments that respect consent and do not distort outcomes.
- Compliance, privacy & consent: purpose-based consent, audit trails, policy/versioning by locale, automated DPIA hooks, and a Campaign Audit ledger.
- Observability & auditability: OpenTelemetry across modules; immutable audit events; explainable metrics.
- Extensibility & embedding: SDKs, iframeless widgets, event APIs, and theming so teams can adopt modules incrementally without rewriting their stack.
- Regionalisation & accessibility: first-class i18n/l10n, RTL/LTR, locale-aware policies, and WCAG 2.2 AA defaults across UI and content.

Who it’s for

- Brands/manufacturers/distributors running affiliate or partner programs.
- Agencies & publishers managing multiple tenants.
- Product & growth teams that need experimentation with compliance.
- Developers/DevOps who demand API-first, observable, resilient systems.

Why now

Privacy rules tighten, AI accelerates output, and budgets demand proof. WallyGump is built to move fast without breaking trust—giving teams velocity with guardrails and the evidence partners, auditors, and customers require.

- What makes it different
- Trust layer by design (not bolted on): consent, audit, and evidence flows run through every module.
- Modular, self-hostable: adopt what you need; keep data where you want; scale horizontally.
- Developer & DevOps-centric: contract-tested APIs, SDKs, preview environments, zero-downtime upgrades, and full telemetry.
- Accessibility & ethics baked in: accessible UI scaffolding, content checks, and noise-sensitivity controls for notifications and experiments.