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WallyGump Branding

Brand Name

WallyGump is the core product brand. The company may be legally registered as Ocevara Ltd or similar, with WallyGump as the consumer-facing platform.

Naming Guidelines

  • Platform: WallyGump Platform
  • Subdomains: *.wallygump.co.uk
  • Module Prefixing: Affiliate @ WallyGump, Campaigns @ WallyGump

Colour Scheme

  • Primary: #1D3557 (Deep Blue)
  • Accent: #457B9D (Sky Blue)
  • Highlight: #F4A261 (Warm Orange)
  • Background: #F1FAEE (Cream)
  • Font Dark: #1D1D1D

Typography

  • Headings: Montserrat, bold
  • Body: Open Sans, regular
  • Code: JetBrains Mono

Logo Direction

A clean, minimal wordmark for "WallyGump" with an optional Gump hat or compass icon to signify navigation, guidance, and affiliate trail discovery.

Tone

  • Professional but quirky
  • Friendly and empowering
  • Modular and technical, without jargon