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Business Plan

1. Market & customers

  • ICP: mid-market brands with e-commerce/partner programs; performance agencies; large affiliate publishers.
  • Jobs-to-be-done: launch campaigns faster; ensure compliance; attribute fairly; scale content and experiments; reduce platform risk.

2. Product & packaging

  • Core modules (self-host or managed): Campaign Mgmt, Link Tracking, AI Content & A/B, Compliance/Consent, Campaign Audit, Analytics Dashboard.
  • Add-ons: Embedding SDK, Notifications & Alerts, Feature Requests, User Journey Tracking, Accessibility Toolkit, Theming/Dev tooling.
  • Ecosystem: integration connectors (identity/SSO, CMS, CDPs, commerce, email), data exports, webhooks.

3. Monetisation

  • Licensing tiers (self-hosted):
  • Community (core, single tenant, limited support)
  • Standard (multi-tenant, consent & audit, SDK, email support)
  • Enterprise (SLA, SSO/SCIM, advanced compliance, support plans)
  • Managed cloud (optional): usage-based events + seats + add-ons.
  • Professional services: onboarding, migration, audits, custom connectors.
  • Marketplace: certified themes, connectors, and playbooks.

4. Go-to-market

  • Bottom-up adoption via developer docs, quickstarts, and a strong OSS-adjacent posture for core modules.
  • Top-down via partner ecosystems (agencies, SI, commerce platforms) and compliance audits as Trojan horse.
  • Content & trust marketing: publish compliance playbooks, accessibility case studies, and experiment ethics.

5. Differentiation & moat

  • Evidence-driven trust (consent ledger + campaign audit) across the entire lifecycle.
  • Deep i18n & accessibility baked into modules and SDKs.
  • Zero-downtime rolling upgrades + observability, reducing total cost of ownership.

6. Roadmap highlights

  • Foundational (done/planned): modules 01–18.
  • Growth & analytics: Analytics Dashboard, Journey Tracking, Alerts/Thresholds.
  • Ecosystem: Embedding SDK, connectors, theme marketplace.
  • Governance: Developer checklist, support ecosystem visualisation, compliance retrofit.

7. KPIs

  • Time-to-publish campaign; % experiments with accessibility sign-off; DSR SLA compliance; attributable revenue lift; incident MTTR; upgrade success rate; partner NPS