Platform Architecture (Placeholder)

Overview

• System context (Level 0)
• Module map (Level 1)
• Key data flows (Level 2)
• Cross-cutting concerns: auth, logging/observability, i18n/l10n, compliance
• Deployment & environments

Module Capability Map

Acquisition & Campaigns

• Campaign Management, Link Tracking & Analytics, Retargeting Safeguards, Feature Requests (voice of customer), Notifications/UX controls.

Content & Experimentation

• AI Content & A/B (core & extended), Help & Support, Theme/Personalisation + Theme Development, Accessibility Toolkit.

Trust & Governance

• Compliance/Privacy/Consent, Campaign Audit, Compliance Retrofit, Trust Layer Matrix, Developer Checklist, Support Ecosystem.

Data & Insights

• Analytics Dashboard, User Journey Tracking, Financial/Subscriber Reporting, Platform Accounting & Expansion.

Integration & Platform

• Embedding & Integration SDK, Multilingual/Regionalisation, Admin & Observability, Search & Navigation, User Profiles, Notifications & Alerts.

WallyGump Platform Charter & Tenets

1) Trust & Compliance by design Purpose-based consent; region+locale policy versioning; DPIA scaffolding; data minimisation & retention; auditability for every material action. 2) Accessibility as a default WCAG 2.2 AA baseline; automated checks in content and UI; alt-text enforcement; keyboard and screen-reader parity; contrast & font controls. 3) Developer & DevOps-centric API-first (OpenAPI 3.1), SDKs, contract tests, preview environments, semantic versioning, zero-downtime migrations, rollbacks, and SLOs. 4) Observability everywhere OpenTelemetry logs/metrics/traces; consistent correlation IDs; redaction of secrets/PII; dashboarding + alerting; auditable “why” trails. 5) Extensibility & Embedding Iframeless-first widgets; event APIs; theme system; connectors; safe sandboxing; CSP guidance. 6) Ethics & quality AI guardrails (explainability, citation where applicable, no dark patterns); experiment fairness; explicit noise controls for notifications.